Liverpool have agreed a multi-year partnership with international gaming and technology company 1xBet, reports www.sportspromedia.com/.

The deal makes 1xBet the Premier League club's official global betting partner, providing fans with exclusive offers and other entertainment options.

In return, 1xBet will benefit from in-stadium branding at Anfield, the home of the European champions, and across their digital platforms.

The deal, which comes after BetVictor's three-year relationship with the club expired, also grants 1xBet access to Liverpool's first-team players and club legends for activations. No figures have been reported in relation to 1xBet's contract but BetVictor paid in the region of UK£8 million annually, although that did include sponsorship of the club's training kit.

"We are delighted to welcome 1xBet to Liverpool FC as our newest partner," said Billy Hogan, Liverpool's managing director and chief commercial officer. "I know that their games and special offers will appeal to our fans around the world and we look forward to seeing these as we go into the new 2019/20 season."