Norwich City has confirmed details of a new multi-year partnership with Norfolk performance car brand Lotus, reports www.fcbusiness.co.uk

The collaboration sees the state-of-the-art training facility at Colney renamed The Lotus Training Centre, and the all-new Academy building renamed The Lotus Academy.

Lotus branding will feature on the first-team 'walk-out' jackets, on all Academy shirts from the Under-23s squad through to the Under-9s, and on pitchside branding at Carrow Road.

Simon Clare, Executive Director, Global Marketing, Lotus, said: "Lotus is a brand born for and out of performance and competition, so this partnership is perfect for both parties. Together Lotus and Norwich City Football Club share core values – commitment, passion, focus, hard work, a winning mindset – and the success that flows from them.

"This partnership joins two iconic Norfolk brands as they accelerate on to the global stage together. Both share a desire for innovation and, as we herald a new era together, we are incredibly excited about playing a part in the development of Norwich City and its talent. Today we are investing in that future."

Ben Kensell, Chief Operating Officer at Norwich City, said: "This is a momentous deal for us. We're so thrilled to partner with one of the most iconic and high-profile brands, not just in Norfolk, but across the UK and internationally.

"I'm proud that our resurgent Club is partnering with Lotus at a time when it is relaunching its brand into a new and exciting future. The synergies between our two businesses are striking, and for our Academy players to be proudly wearing a shirt that has such a well-loved logo on is really special."