Leicester will not accept less than £50m for Riyad Mahrez, according to the Mirror.
The riches rewarded to Premier League clubs through television rights deals have made it less necessary for smaller clubs to sell their best players.
And when they do, they have the luxury of being able to demand often bloated, and sometimes ridiculous, transfer fees.
Unfortunately for Mahrez, Foxes owner Vichai Srivaddhanaprabha is backing the club's stance.
Roma were rejected with a £20m bid for the Algerian last week.
Mahrez expressed his desire to play Champions League football this season, but he may have to take extreme measures, such as refusing to train and play, if he wants a move to go through.