"In my own experience as a player, if you go somewhere and achieve something for the first time it's like an addiction," he told the Daily Star.
"That's because all of sudden you make people happy who haven't been happy with their club for a while - sometimes for decades.
"Going to Bayern would add another success story, although people would not remember him for being a Bayern coach. It would be more for being at Dortmund and Liverpool.
"But Klopp, in terms of entertainment and reputation, will always suit the Bundesliga."