Championship outfit Leeds United have announced a two-year extension of their shirt sponsorship deal with 32Red, reports, www.sportspromedia.com/.
The deal sees the online gambling brand retain its primary inventory on the front of the Championship club's playing shirts for a fourth and fifth consecutive season.
32Red was recently acquired by the Kindred Group, which owns several leading betting and gaming brands. Unibet, another part of the Kindred portfolio, has now secured branding on Leeds' training kit.
Unibet will also feature as Leeds' match kit sponsor for their pre-season tour of Australia, a territory where the brand has an established market presence.
This latest deal also sees Kindred Group secure exclusive betting and gaming rights at Leeds United.
Neil Banbury, the Kindred Group's UK general manager, said: "At Kindred Group we are committed to reinventing the sports sponsorship model, so it benefits the entire community and we look forward to working with Leeds through both our 32Red and Unibet brands to support the Leeds community and continue to build on our successful history together."
32Red or Unibet branding will not feature on junior replica kits or junior training wear, with Utilita continuing to feature on the front of all children's replica shirts.