The EFL and Carabao have today announced a two-year extension of its partnership with the EFL Cup, which will see the brand continue as the title sponsor of the Cup competition for both the 2020/21 and 2021/22 seasons, reports www.fcbusiness.co.uk
The partnership, which began in 2017, has raised the profile of the Carabao brand amongst football supporters in the UK and abroad, contributing to their huge brand awareness growth of 56% in 2018/2019 and provided the EFL with a platform to reach new international audiences in the ASEAN region and continue the growth of the EFL Cup competition worldwide.
Last year's competition was broadcast in 132 territories to hundreds of millions of people worldwide, with over 1.2 million people attending Carabao Cup fixtures throughout the season. As the first piece of silverware on offer in the domestic season, the competition culminates in a showpiece Wembley Final.
The deal also marks the biggest-ever commercial sponsorship of the Cup, enabling Carabao to engage directly with fans of all 92 football clubs in the UK and to continue as the official international partner of the English Football League.
Shaun Harvey, Chief Executive of the Football League, said: "We're thrilled to have Carabao on board for another two years as the title sponsor for the EFL Cup. Carabao's relationship with the EFL has enabled us to increase the appeal of the Cup internationally, providing fans across the world with an unrivalled experience of the English game."
