The Football Association [The FA], Sky Sports and the BBC have today announced a landmark rights deal that will see more access to live women's football than ever before, with a three-year agreement to broadcast the Barclays FA Women's Super League (FAWSL) with effect from the 2021/2022 season, reports www.fcbusiness.co.uk
The FAWSL will benefit from increased exposure across Sky Sports and the BBC's free-to-air channels in what is a multi-million pound deal which will run with both broadcasters until the summer of 2024.
Sky Sports has secured the right to show up to 44 matches, with a minimum of 35 being screened across Sky Sports Main Event, Sky Sports Premier League and Sky Sports Football, with some matches also shown simultaneously on Sky Sports Mix and Sky One.
The BBC have made a commitment to showcase the league to even more viewers by showcasing 22 live games per season, with a minimum of 18 matches on mainstream, free-to-air channels, BBC One and BBC Two.
This is the first time that the rights to the Barclays FAWSL have been sold separately from the men's game, with clubs in the league receiving a proportion of the revenue. Part of the income will also be distributed to clubs in the FA Women's Championship to aid their development.
This partnership is a landmark moment for the Barclays FA Women's Super League, with more visibility than ever before, and the agreement beginning just a year before the 2022 UEFA Women's European Championships are due to be hosted in England.
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