La Liga has signed a content partnership with Sling TV for the 2019/20 season, including non-match broadcasts and promotional material, via a dedicated channel on the US TV streaming service, reports, www.sportspromedia.com/.

The channel, called Sling TV La Liga Ambassadors Club, gives subscribers to the streaming platform access to content featuring former and current stars from the Spanish league as part of a tie-up with Facebook Live.

Sling TV, which currently provides subscribers access to all La Liga regular season matches via an arrangement with the league's US broadcaster partner BeIN Sports, will also offer users a chance to gain unique La Liga experiences and merchandise via platform-based competitions.

The arrangement was announced by La Liga North America, a joint venture between Spanish soccer's top-flight and Relevent Sports Group, the soccer events and media business in North America and Asia.

As part of the agreement, Sling TV will feature weekly segments on the Luis Garcia Show and the Jimmy Conrad Show, hosted by Luis Garcia in Spanish and Jimmy Conrad in English respectively.

Facebook users can also watch exclusive commentary ahead of the top four matches of the week via La Liga's Facebook page. This comes as an addition to coverage available via Sling TV's Best of Spanish TV service and its World Sports streaming package.

La Liga North America's chief executive, Boris Gartner, added: "Sling TV recognises the importance and growing demand for soccer and together we have a unique opportunity to bring La Liga and its clubs closer to fans in the United States."

Sling TV is available on smart televisions, tablets, game consoles, computers, smart phones and other streaming devices.