LaLiga North America has teamed up with FanWide, a website that shows sports fans the closest match-watch party or fan community event at sports bars across the US, reports SportBusiness.
As the official bar network of LaLiga in the US, FanWide will provide fans of Spanish football with easier access to exclusive events and invite them to watch parties across the country.
FanWide's bar finder functionality will be available in the US on LaLiga.com in the coming months. The functionality will include a map to allow fans to reference their location in relation to the latest LaLiga event.
Key markets for the link-up will include New York, Los Angeles, Houston, Dallas, Chicago, Boston, Washington DC and Miami, with additional cities to be added throughout 2020.
US-based LaLiga fans will be able to check in at FanWide.com to get discounts, enter contests and earn rewards.