La Liga, Spanish soccer's top flight organising body, has partnered with Brazilian athlete marketing firm Grupo LX to launch a new digital reality show targeted at 16 to 19 year olds living in Brazil, reports, www.sportspromedia.com/.

Designed to find the nation's next young soccer star, the Bravo! programme will invite subscribers to enter a competition via a newly created Bravoreality website, and share homemade videos showcasing their skills.

Following submission, 900 entrants will be selected for trials at a training centre in São Paulo, of which 78 will then be chosen to take part in a team knockout competition for the opportunity to train amongst elite La Liga soccer academies in Spain.

While the programme represents a platform for La Liga to keep tabs on upcoming South American soccer talent, it will also open up a new avenue to connect with younger fans in the Brazilian market, which is home to more than 30 million people who follow or take part in soccer.