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La Liga forges ahead with innovative new Twitter deal

Video clips from Spain's La Liga are set to be made available via Twitter after the league struck an agreement with the social network and rights holder Mediapro, reports, www.sportspromedia.com/. Using Twitter's Amplify tool, which launched in May 2013 and enables users to attach videos to tweets in real time, the Liga de Fútbol Profesional (LFP) will make highlights of every game available to users around the world as they occur.

La Liga has also launched a new Twitter handle called @LaLiga to replace its old @LFPNews account. The new channel will broadcast audio and video content, including goals and player interviews, before, during and after each game.

La Liga becomes the first European league to take advantage of Twitter's Amplify service, following in the footsteps of American major leagues such as the NBA, NFL and MLB.

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Dave Williams

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