The German manager has registered some impressive results during his time at Anfield, but his team has been accused of inconsistency on multiple occasions.
He accepts that the mentality of his players has been questioned in certain quarters and has urged the playing group to show the same desire in matches against smaller sides as they do in bigger fixtures.
"I have heard the rumour," said Klopp ahead of Saturday's Anfield clash with Hull City.
"The fact that I'm getting asked this question two or three times shows that something is wrong with the expectations about the game like this.
"It is not about the name and then we say, 'Ok for them only 50pc preparation.'
"I can 100pc guarantee it's not about the attitude of the players. It is very important to find the right words for this. We all can improve – the team, coaches, manager and the crowd. It is all about expectations.
"We have to learn to take the games as they are. We cannot rate teams before the games and say, 'Against them it should be easy.'
"You can hear it in the stadium. If you miss a chance in a big game, it's like: 'Exciting. Wow. Go again.'
"If you miss a chance in another game, it's like: 'Oh my God. Not the same rubbish again.'
"At Burnley, we conceded an early goal but it is only a goal. In football we will have this situation a lot of times in our lives.
"Stay patient, stay positive: that is really important. Don't frustrate yourself after five minutes. Missing a chance is missing a chance.