Juventus have named 10Bet as their official gaming and betting partner, reports, www.sportspromedia.com/.

The three-year partnership will see the gambling brand join forces with the club to develop promotional content and marketing activities for Juventus supporters, including exclusive content and prize giveaways that will give fans the chance to get closer to the team.

However, in keeping with Italian law, Juventus will not be able to promote 10Bet in the country and instead can only do so in non-domestic markets.

This comes after Italy's council of ministers last year approved a blanket ban on gambling advertising in the country, which took effect on 1st January 2019.

Commenting on the partnership, Giorgio Ricci, Juventus chief revenue officer, said: "We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities.

"The particular attention paid to the global markets and audiences, a key theme for 10Bet and the Club, attests to the perfect synergy between our companies.

"In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now."