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As featured on NewsNow: Football news

​Juventus start to recoup Ronaldo fee through shirt sales

The arrival of Cristiano Ronaldo has already proved a huge commercial boon for Juventus after the club sold 520,000 official shirts bearing the Portuguese star's name on the first day of their official release, reports, www.sportspromedia.com/.

In context, the Italian giants sold about 850,000 jerseys in the entire calendar year of 2016. Sales of Ronaldo's new number seven jersey have earned the Serie A club US$60 million in just 24 hours, almost half the player's Juventus total contract value.

Authentic Juve shirts retail for €104 (US$120), while a replica is about €45 (CAD $52). At minimum, the club earned US$27 million assuming all 520,000 sales were replica jerseys only. It could be as high as US$62.5 million in the unlikely scenario where all sales were of authentic jerseys.

Ian Ferris
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Ian Ferris

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