Juventus will have to put €250m aside to bring Manchester United midfielder Paul Pogba back to Turin.
The France international is expected to leave United this summer, with Juve and Real Madrid both keen.
And Tuttosport says Juve are already doing their sums ahead of the summer market.
Juve's board believe it will take €100m to convince United to sell Pogba, while personal terms would be settled at around €30m-a-year - net - over five years.
Despite the mega outlay, Juve are convinced they will make their money back on Pogba's merchandising potential.
Juve's marketing chiefs have already learned what is needed to exploit Pogba's global profile given the success of Cristiano Ronaldo.