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​Juventus keep a grip with Linglong Tire partnership

Juventus have announced a three-year extension of their partnership with Linglong Tire, reports, www.sportspromedia.com/.

The deal will see the China-based company continue as the Serie A club's official global tyre partner until 2022.

Linglong, which first teamed up with Juve in February last year, is one of three of the club's global partners based in Asia, alongside video game company Konami and mineral water firm Ganten.

Giorgio Ricci, chief revenue officer at Juventus, said: "This has proven to be a mutually beneficial partnership that has allowed both brands to continue to grow globally thanks to a series of fantastic activations. We are looking forward to expanding our collaboration in order to create even better experiences for fans."

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Ian Ferris
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Ian Ferris

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