Morata arrived from Atletico Madrid last week.
“I think this is the one time the papers have been filled more with talk of the player who didn't arrive than the one who did. The transfer market is all about possibilities, being creative and reactive to changing situations, we did that," said Paratici.
“We had made an approach for Morata earlier in the summer, but Atletico Madrid refused to let him go out on loan. We shifted to Dzeko and he probably would've arrived had other moves gone the right way, but we never let go of Morata and the elements shifted into place.
“Morata is a player well suited to the characteristics and approach of this Juventus team and we're very happy to have him back here. He is one of us."