Juventus has launched its own channel on the short-form video service TikTok, reports Sport Business.
The official account will provide behind-the-scenes content.
It will further the clubs social media reach. It claims to have 100 million fans through its accounts on Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, Weibo, Wechat, Douyin, and Toutiao.
Juventus is the most followed Italian club on Instagram, with 40.7 million followers.