Arsenal chief Josh Kroenke insists supporter protests didn't influence their big spending summer.
Kroenke said the protests from fans this summer was not the reason that the club spent more than £100m on players.
"I would say that if you're reacting and doing club record signings based on public opinion, you're not going to go very far as a club," he told BBC Sport. "We weren't reactive this summer, we were actually proactive.
"It was unfortunate that the summer unfolded publicly the way it did with some of the supporters groups. I tried to answer some of their concerns to the best of our ability.
"The transfer market is an evolving, living, breathing thing. We identified key targets, worked on those deals and over time we were able to execute them.
"That's hopefully a sign of encouragement for Arsenal fans that, when we're out in the market place, you might never know what we're thinking and you could be surprised by some of the names that come up.
"As for January, I don't want to get ahead of ourselves. We've got to evaluate some things in the short term and figure out where we might need to address going forward, so when January does roll around we're going to be proactive again."