The 'big six' clubs in the Premier League enjoyed an average 69 per cent increase in merchandise sales during the January transfer window, according to a study by ecommerce company Bloomreach, reports, www.sportspromedia.com/.
The research included sales data from Arsenal, Chelsea, Liverpool, Manchester United, Manchester City and Tottenham Hotspur, as well as eight other European clubs, collated from August 2019 to January 2020.
Arsenal saw the biggest hike with a 124 per cent increase in merchandise sales despite only signing two players on loan, although the surge also coincided with the appointment of Mikel Arteta as the club's new manager. They were followed by league leaders Liverpool who recorded a 108 per cent increase in products sold.
Interestingly, last season's Premier League champions Manchester City were bottom of the pile with just an 11 per cent increase in merchandise sales after making no signings during the January transfer window.
Chelsea, meanwhile, recorded a 92 per cent increase in products sold in January despite being under a transfer embargo. Manchester United, who were the highest ranked Premier League club in this year's Deloitte Football Money League saw 64 per cent growth. Sales at Spurs were up just 17 per cent.