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Inter Milan president Zhang details club's digital future

Inter Milan president Steven Zhang has discussed their new digital revenue streams.

Zhang says altering the club's crest was done with the view of maximising the club's opportunities in the digital market.

“We've taken some initiatives by launching Inter Media House, whose goal is to produce more digital content to interact with fans on digital platforms," he said.

“Last year we unveiled a new logo for the club and changed all the images related to the club branding because we believe that our logo will not only be used in the stadium but throughout the digital world.

“It needs to be easy to use in different situations and environments, with a flatter shape and vibrant colours so it's easier to present in merchandising or in digital images.

“Fans were also able to use TikTok to enjoy content that we hadn't been able to present before.

“Every year, we need every little detail to try to learn and change a part of ourselves and the club to make sure we become more digital and innovative."

Zhang continued: “This applies to all clubs. No matter which ones, using digital platforms, media and digital content, and engaging with those around us through technology is one of the ways to ensure that the club can interact with people we haven't yet reached.

“As a club we've always focused on television rights, stadium revenues, and shirt sales, but now we're able to present our digital identity not only to people in Milan, but also around the world in different time zones."

Zhang concluded: “I'm sure that in twenty years, when we talk about the revenues of a club, ticket sales or television rights will no longer be the main categories. Social media, metaverse, and merchandising will be, all of which are completely digital.

“This is what's already happening, 10-20% of a club's revenues come from here, and this will only increase more and more."

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