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Inter Milan president Thohir discusses lifting Asian profile

Inter Milan president Erick Thohir is eager to develop the club's Asian profile.

Thohir feels Inter can be a big winner across Asia, if they can find ways for local fans to relate to the Nerazzurri.

"Sport is a business, it is no longer only sport, but also a consumer and media industry. Sport is very powerful content for the media because with it you can attract a live audience.

"With digitization, there will always be more interaction between the club and the fans.

"When we launched the three social data channels we aimed for 20% of local content. If the content comes directly from Italy, it is often not understood.

"Fans make the club stronger and a more solid business. Fans, I think, will appreciate this approach. We must make them one of the owners of the club: I manage the club but this belongs to the fans."

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