Diageo-owned whisky brand Haig Club has become an official partner of new Major League Soccer (MLS) franchise Inter Miami, reports, www.sportspromedia.com/.
Retired England star David Beckham part-owns both Inter Miami and Haig Club, with the agreement bringing the brand's products to the club's Miami Freedom Park stadium throughout the 2020 season. Haig Club will also gain access to physical and digital marketing inventory.
Beckham said: "Launching Inter Miami CF this year is a proud moment for me and to have Haig Club be a part of that is really special. I can't wait to see people enjoying Haig Club in Miami."