Inter Miami, the Major League Soccer (MLS) expansion team part-owned by David Beckham, have unveiled a long-term omnichannel retail partnership with apparel and merchandise giant Fanatics, reports, www.sportspromedia.com/.
The deal will see Fanatics manage all in-venue retail operations at the club's Inter Miami CF Stadium in Fort Lauderdale, where the club will play their home games until their new ground, Miami Freedom Park, is completed in 2022.
Physical retail sites at Inter Miami CF Stadium include pop-up shops, kiosks and custom trailers, all of which will sell team jerseys, hats, outerwear, accessories, women's and youth products. Fanatics Brands, the SoftBank-backed company's in-house apparel division, will also provide the club with Miami-inspired products with distinct team colours.
As well as overseeing Inter Miami's in-venue retail operation, Fanatics will also run ecommerce for the club through its existing deal to operate MLSStore.com.