Barcelona has become the first football club to reach a million followers on TikTok (https://www.tiktok.com/@fcbarcelona), the short-form mobile video platform, reports www.fcbusiness.co.uk

Launched in July this year, in just two months, Barça has overtaken other international teams that were on the channel long before Barça came onto the scene.

Barça was officially launched on TikTok on July 19, the same day that the first team returned for preseason training. Since then, its acceptance among TikTok's community has been nothing short of spectacular, with an average of over 15,000 new followers every day.

Apart from this upward tendency, the club also leads the way in terms of content-related interactions: the Barça account has gathered a total of 7.2 million 'likes', which apart from video views is another indicator about the engagement generated with the fans.

Short-form football video content on TikTok receives a great reception among users, mainly the Z generation and Millennials.

More than the symbolic achievement of reaching a million followers, this reflects the leading position of FC Barcelona in the digital ecosystem of social networks, where it has 340 million followers and is the only sports club to get more than 1,000 million interactions in the 2018/19 season.