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Hearts make history with Save the Children partnership

Scottish Championship winners Hearts of Midlothian have announced a 'groundbreaking' new partnership with Save the Children, reports, www.sportspromedia.com/. The charity's logos will feature on the team's kit as it returns to the Premiership next season. It will be the first time a national charity has featured on both the home and away shirts of a UK soccer team.

The club said the deal 'is being funded through philanthropy in a seven-figure three-year deal that supports both the club and the charity'.

Around five anonymous individuals are said to have made the donation.

Ann Budge, the chair and chief executive of Hearts who led last year's fan-backed buyout of the club, said: "The benefactors are wholly supportive of the way in which the club is being rebuilt and of the values that underpin its activities. As the team is restored to its rightful place in the SPFL, we can use the magical formula of football to enhance the lives of children and families in the community. It's a perfect match."

Save the Children's head of Scotland Nick Mathers added: "To have Save the Children's name on Heart of Midlothian FC football shirts is an absolute honour - and a perfect match for our charity. It's a fantastic opportunity for Save the Children and will allow us to reach many more children across Edinburgh, helping them to get the best start in life and achieve their potential."

Ian Ferris
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Ian Ferris

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