The Cherries went after striker Lewis Grabban during the summer transfer window but the Canaries continually knocked back their offers.
Grabban was keen on a return to his former club, even walking out of Norwich's team hotel in protest when not picked for a Capital One Cup fixture in Rotherham.
Ahead of Bournemouth's trip to Carrow Road this weekend, Howe was asked whether or not he feels his club will receive a frosty reception, but he cannot see why it would be an issue.
"I don't see why we should, to be honest," said Howe.
"Certainly not from our side, and of course we hope from their side. We're competitors, we're two teams that were in the same league last year and fought a really good battle to try and get out of the Championship, and both sides were successful. And now we're going against each other in the Premier League - it should be a good match.
"They've made a decent start [to the season]. It's always tough when you come up to a new league, to know how you're going to update to the challenges that you're faced with."
Howe added: "I don't think it's right to speculate or to talk about other people's players. This game gives us a good marker, to see how much we've improved during the summer to now."