As featured on NewsNow: Football news

​Good hair-day for Sydney FC

De Lorenzo, one of Australia's largest producers of haircare goods, will return as the back-of-shorts sponsor for team Sydney FC, reports, www.sportspromedia.com/.

The haircare company first began their relationship with Sydney FC's women's team, who play in the Westfield W-League, sponsoring their shorts and sleeves, as well as their player of the season award.

De Lorenzo then stepped up their sponsorship, becoming the back-of-shirt sponsor for the women and the back-of-shorts sponsor for the men in the 2014/15 season.

Sydney FC chief executive Tony Pignata stated his delight at extending the deal for another season: "De Lorenzo are a fantastic corporate partner of ours and we are delighted to be extending our relationship. They have become involved in many aspects of our club and engage with us regularly on numerous projects and functions so I'm very pleased they have had the confidence to stay on board."


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