France coach Didier Deschamps is convinced Serie A is improving.
Deschamps says Juventus can lift the standards of the entire league.
“Juventus' project can help all of Italian football," Deschamps told Gazzetta dello Sport.
“But Serie A is an important league anyway, even if the Premier League is ahead because of the superior financial means.
“The arrival of Ronaldo guarantees greater exposure for the league abroad, a bit like Neymar in Ligue 1.
“Of course people talked about Juventus before, but it's clear that the marketing effect of a champion like CR7 allows you to reach every corner of the globe."