Fiorentina chief Joey Barone says they want to keep hold of Dusan Vlahovic.
The Serbian striker is attracting interest from across Europe.
“Vlahovic is a Fiorentina player, a very important player," Barone told TGR Rai Toscana. “We are continuing to communicate every day and we obviously hope to reach an agreement with him as soon as possible."
Fiorentina won 11-0 win over Polisportiva C4 Foligno on Saturday in their latest preseason friendly.
Barone added: “We are aware that we are starting from scratch.
“We have a new coach in [Vincenzo] Italiano, a new system.
“We are all based on results, we have to do well. It was an important signal for everyone, even for the staff. We play for the people of Viola."