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​FFA look to New South Wales tourist board for sponsorship

The Football Federation of Australia (FFA) has signed a sponsorship deal with Destination New South Wales, the local government's tourism arm, reports, www.sportspromedia.com/.

The deal will see five matches of the men's national soccer team and six of the women's national soccer teams played in Sydney over the next five years. Destination NSW will select the fixtures to be played at the Sydney Soccer Stadium, unless another regional government is able to match the fees being paid.

According to FFA chief executive David Gallop, the governing body for soccer in Australia is prepared to "unashamedly" award more games to states which pay big money, as the organisation looks to increase revenues.

"We know that [NSW] has got a huge supporter base, we're locked in now for a game in Sydney with the Socceroos for the next five years and up to six games with the Matildas," he said.

"But come April, we know what the next round of World Cup qualification will look like and certainly want to see other state governments follow New South Wales' lead and try to get a hold of these big games.

"I hope it encourages competition around the whole country. We've said for some time that we want to take the Socceroos and the Matildas around the country but, unashamedly, we have to get a commercial return."


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