Crystal Palace have announced fan engagement platform Iqoniq as their new sleeve sponsor, reports, www.sportspromedia.com/.

The deal will see Iqoniq, which launches this month, replace Chinese soccer app Dongqiudi on the left sleeve of Palace's playing shirts from the start of the 2020/21 Premier League season.

The wide-ranging agreement, which designates Iqoniq as Palace's exclusive fan engagement partner, will also see the company's branding feature prominently inside the Eagles' Selhurst Park home.

In return, Iqoniq is set to provide fans of the South London club with access to unique content and experiences. There will also be prizes and rewards for the most engaged supporters on the platform.

The financial terms and duration of the agreement have not been made public. Palace's previous deal with Dongqiudi, which was signed in 2017, was worth a reported UK£1 million (US$1.3 million) per season.