Facebook has revealed that 720 million monthly visitors and 140 million daily users are now tuning in for at least a minute to its Watch platform, which is continuing to build out its sports content offering, reports, www.sportspromedia.com/.

Facebook attributed a portion of the growth to its live sports content, including its streaming coverage of Spanish soccer's La Liga in India and the Uefa Champions League in Latin America.

Meanwhile in India, where Facebook picked up La Liga rights ahead of the 2018/19 season, the social media site says it has reaped the benefits of rolling out interactive broadcasts on Watch which allow fans to vote on questions or topics while watching live games.

The social media site found that 19 per cent of people who watched at least one minute of its coverage of Spanish soccer's top flight took part in a poll, registering a total 1.1 million votes.

Facebook Watch's La Liga coverage is also attracting a younger audience for the league, with 82 per cent of viewers under the age of 35. La Liga's official Facebook page also now has more followers in India than in any other country.