Former Napoli and Inter Milan coach Rafa Benitz can see Serie A becoming more appealing.
Benitez has been impressed by the market work of Italian clubs.
He told La Gazzetta dello Sport: "Many players who are little known internationally but who I consider excellent have arrived. Dybala, Pogba and Lukaku are the most striking shots, I really appreciated the other players from Juve, Di Maria and Bremer.
"Attention to Lookman from Atalanta: he could be a pleasant surprise.
"The return of Pogba and Lukaku? It is proof that Italian football still has appeal and potential to attract champions even from the Premier, which remains the league of reference. Specifically, it is an excellent signal for the whole movement."