Italian food giant Fratelli Beretta and multi-national company USM Holdings have expanded their commercial partnership contracts with Everton reports www.fcbusiness.co.uk
The 2019/20 season will see Fratelli Beretta named as Everton's first Official Academy Partner, just a year after becoming an Official Partner of Everton – its first partnership agreement with a Premier League club.
As a result of the expanded partnership, Fratelli Beretta branding will be displayed on the front of Academy teams' match shirts, within the Academy areas of the Club's USM Finch Farm training ground and at each of the Academy teams' home fixtures. The company will also have an increased advertising presence at Goodison Park on matchday.
USM Holdings initially signed a five-year deal as a Principal Partner with Everton in 2017, giving them naming rights for the Club's Finch Farm training ground.
Alan McTavish, Commercial Director at Everton Football Club, said: "The decisions of both Fratelli Beretta and USM Holdings to invest further in their partnerships with us is very pleasing and demonstrates the value they have already seen from their initial partnership deals with us.
"It is also a sign of our continued commercial progress. Our team are looking forward to working even more closely with these brands and their companies on what are innovate packages of rights that we are sure will work well for all parties."
