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England to make Liverpool kid Sterling their World Cup icon

Liverpool winger Raheem Sterling is set to be one of England's big promotion icons this summer.

The Daily Mail says Sterling will complete a remarkable turnaround in fortunes by becoming an England poster boy this summer.

England kit suppliers Nike want to utilise Sterling's appeal in their global marketing strategy at the World Cup in Brazil.

The sportswear giants want the teenager, who already has a sponsorship deal with them, to feature in advertisements promoting Nike England merchandise in the lead-up to the tournament as they look to cash in on the World Cup.

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