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Elstone hails record Everton sponsorship deal

Everton chief Robert Elstone has welcomed their new sponsorship deal with Chang.

The Blues announced early on Thursday that they had signed a three-year renewal with the Thai beverage giants - a link-up potentially worth over £16 million.

Elstone told evertontv: "I think on a number of fronts it's an important deal to us and clearly we're delighted to be back here in Bangkok signing the contract.

"Financially, it's important to build on the deals that have gone before. Our fans will know that this year we're the beneficiaries of a massive new TV deal, and that money, clearly, is representing a bigger and bigger proportion of our total income.

"But it's the income around that that makes the difference and can give us a competitive advantage over our rivals. All the clubs in the Premier League are benefiting from a big cheque from the broadcasters - it's the other business that really separates you and gives you the step up over others.

"It's a real challenge to find main sponsors and many clubs are struggling to do so. There's definitely more sellers than buyers and, therefore, to have such a credible and high-value partner in situ and to make sure that is solid and retained, adds tremendous value."

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