Burnley manager Sean Dyche insists the club are not in a position where they have to sell star players.
The Clarets may not have a significant transfer war-chest to improve the squad.
However, the club made a profit in the past year, which means they are in a healthy enough position to avoid selling prized assets.
"The club's in a super strong position financially," said Dyche to reporters.
"It's the opposite side of it; how much are we going to stretch to make sure we're improving?
"We've improved internally with some of the players we've got – not all, but most have improved. How can we bolster that? "Regarding people coming in for our players then I think we're very strong.
"Regarding going out for other teams' players then that's something that needs work.
"The market doesn't care about Burnley's business model, if you want anything out of your world then you've got to pay for it. "That's the next challenge for the club – to understand that it's going to be difficult to keep working in the market in the way that we have and be successful.
"You can do it, but it's that magic word of success and that can be tricky."