Southampton midfielder Dusan Tadic has urged fans to be realistic with their expectations.
Saints have achieved record-breaking finishes and Europa League qualification in back-to-back campaigns, but Tadic has recognised that the Premier League is far tougher after considerable investment from rivals during the transfer window.
"Every time it (the Premier League) gets better and now a lot of coaches come to the Premier League and always it is always improving."
He told the Daily Echo: "It's much more difficult, all strong teams invest lots of money and then it's hard to be at the top of the table."