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Continental agrees deal with Chinese Football Association

Continental has agreed a four-year sponsorship deal with the Chinese Football Association (CFA), reports, www.sportspromedia.com/. The tyre brand, already a partner of the Asian Football Confederation (AFC) and the Fifa World Cup, will be the official tyre partner of all seven Chinese national soccer teams, including the senior men's team. It is Continental's first agreement with a national association in the region.

Jay Dhillon, the general manager of Continental Tires Trading (Shanghai), said: "Such large-scale and deep cooperation leaves an indelible mark on Continental Tires' football sponsorship history.

"This collaboration is another important football marketing initiative for Continental Tires after its sponsorship of the 2015 AFC Asian Cup in Australia, which underlines both Continental's long-term commitment to extend the Chinese market and its passion for football."

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