"It would take a hell on an offer to let him go but I've not heard anything from anyone and I don't envisage anything happening at this late stage," said Bruce ahead of the closure of the transfer window on September 1.
Camara, 31, spent the whole of last season on loan at West Ham and returned to the JJB Stadium in the summer and was told he was welcome to stay and fight for his place by Bruce.
Bruce said: "I have seen Camara play against my teams in the past and score against us.
"I didn't even know what was happening with him in the summer but he's now here for another year and I'm sure he's got a part to play.
"He complements my other strikers like Heskey and Antoine Sibierski and he gives me something different."