West Brom are set to start their Premiership return without a shirt sponsor.
Fans buying the shirts have been promised that a sponsor's logo will be put on free of charge at a later date.
"Albion can also confirm discussions regarding a new club sponsor are continuing with interested parties," a club statement read. "While the negotiations are ongoing, the club is launching its new kits to ensure they go on sale before the Premier League season gets under way on August 16. Initially, the club will unveil and sell shirts without a sponsor's logo.
"However, should the discussions with potential shirt sponsors reach a successful conclusion, supporters who have purchased unsponsored shirts will be given the opportunity to have the new sponsor's brand welded on."