The Premiership's plans for an 'international round' to be added to their season could generate a staggering £100 million for the ten global games.
Introducing the fixtures in the 2010-11 season will mean that the overseas games will be held at a time when the next set of television rights is up for negotiation. At present, Sky and Setanta pay an average of £4.1 million a game to show 138 fixtures a season - and there is little doubt that the extra games will be televised.
The Times says the increasing globalisation of a league in which players from many nationalities are represented also plays into sponsors' hands. Barclays, which pays nearly £22 million a season to sponsor the top flight, said yesterday that it "welcomed the decision" because it met the bank's desire to "increase our global reach as a brand".