West Brom chairman Jeremy Peace has quashed claims that he is gearing the high-flying Championship club up for a sale.

Recent reports suggested Peace was increasing his own stake with a view to selling on for a profit.

However Peace has denied the claims, explaining that he has no plans of wasting six seasons worth of work.

"We wouldn't have invested £134million over the last six seasons if we were going to plunder the club for all it's worth," he told the Birmingham Mail.

"What we just try and do year to year is run the club correctly whichever level we're at.

"What people don't really like is that we are financially constrained and haven't got a massive benefactor who can put loads of money into it.

"Other clubs like Villa have no problem putting £10million into a player but we are not in that ball park.

"In the Premier League the levels are massively different but we're working to a Championship model with one year of parachute money left."

Peace did admit that should a promising investor make an enquiry the club would have to consider an offer.

However, any decision would be solely based on the Baggies' best interests.

"If someone came along with billons then in terms of our directors' duties to the shareholders we would look at it," he added.