Carlton Cole was happy to play a supporting role in West Ham's 5-0 win at Derby on Saturday.
"As long as I am there to set them up and involved as much as possible I don't mind. It is as satisfying as scoring a goal when you set one up."
"Coley has set up three of my four goals this season," Bowyer said. "I am really pleased for him. He is a confidence man and his confidence is up."