Season-ticket sales at Blackburn have risen 15% after the Premier League club slashed prices.
More than 14,500 people are now on board, with Rovers using around £1million of extra revenue generated by the new TV deal to pass on savings to fans.
The average cost of an adult season ticket was reduced by 25% and Simon Williams, head of commercial and marketing, said: "We listened to the concerns of our supporters regarding the cost of watching football and made a bold decision.
"Our new price structure takes into account those concerns while doing our best to remain competitive on the pitch."