Columbus Crew have announced a multi-year sponsorship deal with Nationwide, the Ohio-based insurance and financial services firm, beginning in 2021, reports, www.sportspromedia.com/.
For the 2020 MLS season, which kicks off this weekend, the Crew will partner with Nationwide Children's Hospital, which has secured front-of-shirt branding for all league games and US Open Cup matches.
From 2021, Nationwide will take up shirt sponsorship duties, with Nationwide Children's Hospital switching to a community partner role, for which further details will be announced later this year.
The club are reportedly set to earn more than US$3 million per season from the deal, according to the Columbus Dispatch. It adds this will be 'close to double' the US$1.8 million a year the Crew earned from former shirt sponsor, Japanese automaker Acura, which let its deal lapse at the end of last season.