Hudson-Odoi was subject of several transfer offers from Bayern Munich in January.
"Yeah people are talking very, very highly of the kid," Cole said.
“There's a lot of talk about him leaving and people want him to stay.
“He's a great asset, he's come into the team kind of when they weren't playing very well.
“But he's been the spark around with the fans, with the players, he's brought something different to the team.
“He's got so much to give and so much more to give.
“But I think he needs to get a run of games and continue playing because he could be at the top."