Chelsea have rolled out a mobile-friendly coaching platform that seeks to monetise the expertise of its academy coaches, reports, www.sportspromedia.com/.

Available at entry level for free, the Perfect Play app also includes a premium tier priced at UK£9.99 (US$13.07) per month.

Developed by Chelsea Digital Ventures (CDV), the club's commercial technology arm, in collaboration with the club's youth training academy, the platform was designed using insights from several men's and women's first-team graduates.

Using artificial intelligence (AI) and augmented reality (AR), the digital offering allows users to analyse performance virtually, focusing on skills such as dribbling, passing, and shooting, as well as speed and mental preparation.

The premium tier offers unlimited access to masterclass content and the ability to develop personalised training plans. Initially only available on iOS, Chelsea said that a version will soon follow for mobile users on Android.