As featured on NewsNow: Football news

​Chelsea partner with digital inventory management company Horizm

Chelsea have announced a collaboration with digital inventory management company Horizm to identify new digital revenue streams, reports, www.sportspromedia.com/

The Blues will use the Swiss-based firm's artificial intelligence (AI) powered platform, which provides a real time, 'digital first' solution for managing and selling digital inventory focused on digital campaigns.

"We are very excited to be adding Horizm to our digital operations – their platform will enhance the club's digital valuation, analysis and reporting, which will enable us to deliver more value to our existing and future partners," said Gary Twelvetree, Chelsea's marketing director.

Video of the day:

Ian Ferris
About the author

Ian Ferris

Have your say
×

Subscribe and go ad-free

For only $10 a year

  1. Go Ad-Free
  2. Faster site experience
  3. Support great writing
  4. Subscribe now
Launch Offer: 2 months free
×

Subscribe and go ad-free

For only $10 a year

Subscribe now
Launch Offer: 2 months free